DELIVERING EXCEPTIONAL SOLUTIONS WITH AN INNOVATIVE FLARE
IF WE'RE YOUR TEAM,
YOU'RE OUR FAMILY
Fairwhay Management is a leading boutique, female owned, sports marketing and talent management firm specializing in the golf industry. Our expertise lies in unique and innovative alliances and endeavors.
We bring large corporate sports marketing experience with us, while operating within a more personalized and cultivating environment.
Our growth with talents and corporate partners leverages our team's deep expertise in strategic planning, innovative marketing, and relationship management to deliver impactful and tailored strategies
Sherry Whay launched Fairwhay Management in 2011 - after spent over two decades in the corporate golf industry, including serving as Senior Vice President - Golf Division at a leading sports marketing agency.
Going far beyond the term of “clients”, these players and personalities are integral members of the Fairwhay Family.
We are privileged to partner with a wide variety of organizations, from emerging start-ups to Fortune 500 companies.
We represent and manage professional and college athletes in the golf industry. We support our clients through various services, including: brand building and strategy execution, endorsements and appearances, media strategy and relations, scheduling and logistics.
We utilize our extensive experience in the corporate golf world to support other businesses in surpassing their Marketing, Sales, and Client Entertainment goals with a tailored strategy and platform.
“It’s working for us. People love Sam Ryder.”
“There are a lot of synergies between golf and business, and the sport is closely followed by our target B2B audience. Our goal is to connect with that audience in a much more personal way, and Sam’s humor, humility, and charisma has helped us do that. When our ads are on-air, we see increased interaction with our website and digital advertising and a reduced lead-cycle time. I think that’s a testament to the natural alignment of our brands.”
Senior Marketing Executive, Ryder System,Inc.
“After more than two decades in the corporate golf world, I embarked on a journey to launch my own business as a female in a male-dominated industry. I was motivated to make this change because I began to realize how business had become more transactional and less about relationships and unique solutions, which were huge parts of my fighting mantra.
Fairwhay is not only my business, it’s truly my family. Our team, athletes and clients are all very important to me, and I have been overjoyed with the sustained growth and successes of the Fairwhay Family.”
Sherry Whay, Founder&President / Read Full Article
